Roofing Contractor
Marketing Services

How Roofing Contractors Can Win More Jobs with the Right Online Marketing Setup

In today’s digital-first world, homeowners aren’t flipping through phone books to find a roofer — they’re searching online. That means if your roofing business doesn’t show up where people are looking, you're handing leads to your competitors.

Let’s break down what a smart online marketing setup looks like for roofing contractors — and how Steady Slope Marketing makes it easy to build your presence, boost your credibility, and bring in more high-quality leads.

Why Your Roofing Business Needs a Solid Online Setup

Your online setup is more than just a website. It’s the full package that ensures potential customers can find you, trust you, and contact you effortlessly.

A complete roofing marketing setup includes:

• A professional, high-converting website
• A fully verified and optimized Google Business Profile
• Matching profiles across Facebook, Yelp, and other directories
• A business email and phone number that work 24/7
• And local SEO that gets you seen in your service area

Think of it as building your digital house — every brick matters.

Step One: Get Your Website and Domain Right

Most homeowners won’t hire a contractor with a clunky, outdated, or slow website. Your site is your first impression. It should:

• Load fast
• Be mobile-friendly
• Clearly list your services, service areas, and contact info
• Include customer reviews and photos of past work

Steady Slope builds websites specifically for home service businesses like roofing contractors. No generic templates — you get a site designed to generate leads and build trust.

We’ll help you secure a clean domain name (like bobsroofing.com), host your site on a reliable platform, and write the copy so it speaks directly to your ideal customer.

Step Two: Claim and Optimize Your Google Business Profile

Your Google Business Profile (GBP) is a make-or-break part of your visibility. When someone searches “roofing contractor near me,” that’s where your GBP can put you on the map — literally.

But it needs to be done right:

• Verified ownership
• Correct business categories
• Service areas listed accurately
• Real photos of your work and team
• Consistent updates and post content
• Solid review strategy

Steady Slope not only sets up your GBP for success but also maintains it with monthly updates, post scheduling, and performance checks. We'll even help you recover a suspended listing if you’ve run into that issue.

Step Three: Build Out Your Other Profiles

Google loves consistency. If your business info is the same across Facebook, Yelp, Angi, BBB, and other directories, it boosts your credibility. But if your name, phone, or hours are even slightly off in a few places, it can hurt your rankings.

We help roofing companies:

• Create and sync all major social and directory listings
• Connect messaging tools like Facebook Messenger or WhatsApp
• Make sure everything matches — perfectly

The result? You look like a real, professional company that’s open for business.

Step Four: Get a Business Email and Phone Setup

Don’t use a Gmail address or your personal cell for business. It looks unprofessional and can cost you leads.

We’ll help you set up:

• A branded email like info@bobsroofing.com
• A call tracking number that forwards to your cell
• Voicemail and autoresponders that make sure you never miss a lead

How Steady Slope Marketing Ties It All Together

We’re not just a web design company or an SEO agency. Steady Slope is your partner in building an online foundation that lasts — and scales with you.

When you work with us, we take care of:

• Everything technical (domains, DNS, hosting, etc.)
• Everything visual (logos, graphics, branded elements)
• Everything strategic (SEO setup, profile optimization, local ad readiness)

Our team knows the roofing industry, and we’ve helped contractors just like you dominate their local markets, grow their crews, and stop worrying about where the next job is coming from.

Ready to Get Your Roofing Business Online the Right Way?

Whether you’re starting from scratch or cleaning up an old setup, we’ll meet you where you’re at. Steady Slope takes the hassle out of getting online — and makes sure every part of your digital presence is working to bring you real, qualified leads.

Let’s talk about what your setup needs. The first step is simple: Schedule a Call and we’ll walk you through it.