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Scaling Operations, Building a Brand, and Achieving Fast Growth in the Home Building Industry is not easy or fast. Read how we helped it happen for Expert Design Construction.
In early 2023, Expert Design Construction set out to achieve an ambitious goal: build and sell more than 3 homes in under a year. While their craftsmanship was outstanding, they faced significant challenges in marketing their services, managing lead flow, and creating a predictable growth engine to fuel their expansion. They needed more than just word-of-mouth — they needed a strategic digital presence and lead generation machine to match their real-world expertise.
That’s when we partnered together. With a clear vision and focused strategy, we helped Expert Design Construction transform their growth trajectory and achieve remarkable results.
Low Online Visibility
Despite completing beautiful projects, Expert Design Construction lacked a strong online presence. Their website had limited reach, and their brand wasn’t standing out in a competitive market for custom home builders.
Unpredictable Lead Flow
Without a reliable system to attract new home-building clients, their lead flow was sporadic. They were largely dependent on local networking, which made future growth difficult to scale.
No Strategic Marketing Foundation
Expert Design Construction had little digital marketing infrastructure in place. No SEO strategy, no Google Ads campaigns, and minimal presence on critical platforms like Google My Business — all areas we knew could create big opportunities with the right approach.
To help Expert Design Construction meet their aggressive 9-month goal, we implemented a comprehensive, multi-channel marketing strategy:
We rebuilt their website to reflect the quality of their work — focusing on SEO structure, strong service pages, and showcasing past projects. Our SEO efforts targeted competitive local keywords like "custom home builder," "new home construction," and "design-build contractor" to drive high-intent organic traffic.
We launched high-converting Google Ads campaigns focused on lead generation for new builds and custom homes. Using precise keyword targeting and compelling landing pages, we generated consistent inquiries from serious prospects ready to start projects.
We optimized and fully built out their Google My Business profile — highlighting their completed projects, collecting customer reviews, and improving local search visibility. This helped position them as a trusted, high-quality option in their target markets.
To ensure Expert Design Construction could manage their growing lead flow, we set up lead tracking systems tied directly to ad campaigns, landing pages, and website inquiries. We also implemented conversion-focused messaging and forms to maximize the number of leads turning into active sales conversations.
Homes Completed:
4 custom homes built and sold within 9 months
Website Growth:
10x increase in website traffic, driven by local SEO rankings and paid search visibility
Lead Generation:
Consistent monthly leads from both organic search and paid ads, eliminating dependency on referrals
Google My Business Impact:
75% increase in GMB views and actions, including calls, directions requests, and website visits
Brand Authority:
Established Expert Design Construction as a recognized, trusted builder in their service areas
Expert Design Construction’s journey shows how powerful a strategic marketing foundation can be for construction businesses. By combining local SEO, targeted advertising, and smart brand positioning, we helped them not just meet, but exceed their aggressive growth goals — proving that with the right strategy, sustainable success is within reach.
If you’re ready to build your business stronger and faster, just like Expert Design Construction did, let’s talk.
Beautiful design has the power to captivate audiences.