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Local SEO Dominance for a Roofing Contractor

A targeted Local SEO strategy propelled Apex Roofing to the top of Google Maps, resulting in a 2.5x increase in qualified leads.

Client: Apex Roofing
6 Month Campaign

Key Results at a Glance

Here's how our strategic approach delivered measurable success for Apex Roofing

+200%
Map Pack Rankings
2.5x
Inbound Leads
+300%
Website Traffic

The Challenge

Apex Roofing was a well-regarded local business but was virtually invisible online. They were losing bids to competitors who ranked higher in Google search and the local map pack. They needed to establish digital dominance in their service area.

Initial Situation

Below industry benchmarks
High acquisition costs

Our Solution

Our strategy focused on the pillars of Local SEO. We completely optimized their Google Business Profile, built consistent citations across relevant directories, launched a campaign to generate genuine customer reviews, and created service pages for each of their core offerings (e.g., 'roof repair', 'shingle replacement') targeting their specific towns.

Project Timeline

1

Discovery & Audit

Week 1-2

Initial analysis and strategy development

2

Implementation

Week 3-6

Executing the strategic plan

3

Optimization

Week 7-10

Testing and refining approach

4

Scale & Growth

Week 11+

Expanding successful strategies

Detailed Results

Within six months, Apex Roofing became a top-3 result in the Google Map Pack for over 15 high-value keywords in their primary service area.

Performance Metrics
Results

Comprehensive analysis of campaign performance improvements

Progress Over Time

Campaign performance progression over 6 months

Map Pack Rankings
+200%
vs. baseline
Inbound Leads
+2.5x
vs. baseline
Website Traffic
+300%
vs. baseline
"Our phones have never been busier. The team at Synergy Digital made us the go-to roofing company online in our area. The return on investment has been incredible."
MG

Maria Garcia

Owner of Apex Roofing

Campaign Overview
Industry
Home Services
Service
SEO
Duration6 months
Team Size4 specialists

Key Achievements

+200% Map Pack Rankings
2.5x Inbound Leads
+300% Website Traffic

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