Digital Authority Building for Corporate Law Practice
A comprehensive content marketing and SEO strategy established this corporate law firm as a thought leader, resulting in a 350% increase in organic traffic and 180% more high-value case inquiries.
Key Results at a Glance
Here's how our strategic approach delivered measurable success for Sterling & Associates Law
The Challenge
Sterling & Associates had been handling complex corporate matters for Fortune 500 companies for over 25 years, but they were practically invisible online. When general counsels searched for specialized expertise in mergers, compliance, or regulatory issues, they were finding newer firms with stronger digital presence. The partners knew they needed to showcase their deep experience to attract the caliber of clients they were built to serve.
Initial Situation
Our Solution
We created a comprehensive content strategy that positioned them as the definitive experts in corporate law. This included publishing detailed analysis of recent regulatory changes, case law breakdowns, and practical guides for in-house legal teams. We also optimized their website to rank for highly specific corporate law terms and built relationships with legal publications to amplify their thought leadership.
Project Timeline
Discovery & Audit
Initial analysis and strategy development
Implementation
Executing the strategic plan
Optimization
Testing and refining approach
Scale & Growth
Expanding successful strategies
Detailed Results
Within 8 months, Sterling & Associates became the go-to resource for corporate legal insights. General counsels started reaching out directly after reading their analysis, and referrals from other attorneys increased significantly.
Comprehensive analysis of campaign performance improvements
Campaign performance progression over 6 months
"Our content strategy has completely changed how we're perceived in the market. We're now the firm that other lawyers recommend when they need corporate law expertise, and Fortune 500 companies are coming to us directly."
Patricia Sterling
Managing Partner, Sterling & Associates Law
Key Achievements
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