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Legal
SEO

Digital Authority Building for Corporate Law Practice

A comprehensive content marketing and SEO strategy established this corporate law firm as a thought leader, resulting in a 350% increase in organic traffic and 180% more high-value case inquiries.

Client: Sterling & Associates Law
6 Month Campaign

Key Results at a Glance

Here's how our strategic approach delivered measurable success for Sterling & Associates Law

+350%
Organic Traffic
+180%
High-Value Inquiries
+120%
Average Case Value

The Challenge

Sterling & Associates had been handling complex corporate matters for Fortune 500 companies for over 25 years, but they were practically invisible online. When general counsels searched for specialized expertise in mergers, compliance, or regulatory issues, they were finding newer firms with stronger digital presence. The partners knew they needed to showcase their deep experience to attract the caliber of clients they were built to serve.

Initial Situation

Below industry benchmarks
High acquisition costs

Our Solution

We created a comprehensive content strategy that positioned them as the definitive experts in corporate law. This included publishing detailed analysis of recent regulatory changes, case law breakdowns, and practical guides for in-house legal teams. We also optimized their website to rank for highly specific corporate law terms and built relationships with legal publications to amplify their thought leadership.

Project Timeline

1

Discovery & Audit

Week 1-2

Initial analysis and strategy development

2

Implementation

Week 3-6

Executing the strategic plan

3

Optimization

Week 7-10

Testing and refining approach

4

Scale & Growth

Week 11+

Expanding successful strategies

Detailed Results

Within 8 months, Sterling & Associates became the go-to resource for corporate legal insights. General counsels started reaching out directly after reading their analysis, and referrals from other attorneys increased significantly.

Performance Metrics
Results

Comprehensive analysis of campaign performance improvements

Progress Over Time

Campaign performance progression over 6 months

Organic Traffic
+350%
vs. baseline
High-Value Inquiries
+180%
vs. baseline
Average Case Value
+120%
vs. baseline
"Our content strategy has completely changed how we're perceived in the market. We're now the firm that other lawyers recommend when they need corporate law expertise, and Fortune 500 companies are coming to us directly."
PS

Patricia Sterling

Managing Partner, Sterling & Associates Law

Campaign Overview
Industry
Legal
Service
SEO
Duration6 months
Team Size4 specialists

Key Achievements

+350% Organic Traffic
+180% High-Value Inquiries
+120% Average Case Value

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